In colder climates, it’s pothole season.
As the weather warms, ice and snow thaws and “spring break up” begins. The ground creaks and ripples as some areas thaw faster than others, while others go through numerous freeze and thaw cycles until spring truly arrives.
It begins for the roads too, as thawing ice breaks up pavement and creates potholes (or exposes the ones frozen and smoothed over by ice all winter).
Earlier this week, Kentucky Fried Chicken (KFC) parent Yum Foods offered $3000 to help the city of Louisville fix 350 potholes. In exchange, KFC gets to apply temporary chalk emblems to the repaired potholes saying “Re-freshed by KFC”.
Free publicity you say?
http://louisville.bizjournals.com/louisville/stories/2009/03/23/daily41.html?ana=e_bjt
http://www.google.com/search?q=kfc+potholes (11,000+ results as of the morning of Mar 27 2009)
http://www.npr.org/templates/story/story.php?storyId=102390105&ft=1&f=2 (how many listeners to All Things Considered?)
What exactly to potholes and chicken have to do with one another?
Not a darned thing. And does it matter?
Nope.
3 replies on “KFC Potholes Fix: Another example of using the news”
[…] agreed to let Kentucky Fried Chicken paint its logo on potholes around town. The catch was that KFC had to pay to have the 350 potholes filled first.  Some have decried this as a tragedy. They say it is a sad state of affairs when a city has to […]
[…] coverage by NPR and ABC News, the campaign has spread across the web in blog posts (here and here for example) and social […]
Twitter Comment
@thejoeball i liked it better when they were fixing potholes [link to post]
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