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Standing around on the Moon

Forty years ago tonight, two guys stepped on the Moon for the very first time (as far as we know, anyhow).

They did so not by accident or happenstance, but because of an explicit choice (and a challenge).

One of the things that always intrigued me about President Kennedy’s speech was his use of words when he suggested that we go to the moon:

“We choose to go to the moon…”


Not think about, mull over, ponder or consider, but choose.

It’s an important word. It means get off your keester and take action – one of the most important things you can do.

Make a choice to improve your business, to start one, or to start another one. Make a choice to do something that will completely transform the success of your business. Ask yourself “Why not?” if something pops up and tells you that you can’t do something, or that it wont work.

You choose to sit around or you choose not to, which reminds me of an old acronym: YCDBSOYA

YCDBSOYA is an acronym for “You cant do business sitting on your ass”.

Decide. Make a choice. GOYA.

Do it today. Choose to go to the moon, business-wise.

Maybe even further.