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attitude Business culture Customer relationships customer retention Customer service Employees Getting new customers Leadership Sales service Small Business Word of mouth marketing

Stop worrying about your commissions

photo credit: 401(K) 2013 Recently I was doing a little business with a large Microsoft distributor – a sale that required a license agreement. Initially, the deal couldn’t be finalized because I use a PO Box for my business address. Trouble is, they “don’t allow” license agreements with a business that uses a PO Box. […]

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Business model Competition market research Marketing planning Positioning Small Business startups strategic planning

Starting a New Business: Part 2 – Are you ready?

photo credit: elbfoto Last time we talked briefly about things to consider in the early going of the business you just started. We talked a little about the product/service, but focused mostly on some basics about licenses/permits and getting supplies with a little taste of business model talk. The reality is that we shouldn’t have […]

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Automation Business Resources Competition Creativity E-myth Entrepreneurs Improvement Leadership Management Marketing Positioning Productivity Small Business strategic planning Strategy

6 ways to score your business like the smart grid

photo credit: phatman While doing some book research, I found this Network World article about six security-related weaknesses in the United States’ smart grid. If you step back a little, it makes a good lens for examining your business and your products/services. While I suggest you read the article to help you use these six […]

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Advertising Business Ethics Buy Local Competition Direct Marketing Internet marketing Marketing Scouting Small Business Travel marketing

An ethical lapse, or just not knowing any better?

photo credit: KhayaL Last night I was working on the web site for our local Scout camp. Lots of Scout troops from out of state visit Glacier National Park every year. Some of them use our local Scout camp property as a “base camp” for a week or two of treks they make into the […]

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Automation Business culture Business Resources Competition Customer relationships customer retention Customer service Direct Marketing E-myth Entrepreneurs Habits Marketing planning Productivity Restaurants Retail Sales service Small Business Strategy systems Time management tracking

A desk calendar, a yellow pad and a pen

photo credit: Anonymous Account A few weeks ago, I mentioned that there were some “numbers you might care about“. Examples we talked about included figuring out the costs to obtain both a new prospect/lead and a new customer. In prior discussions, I’ve also suggested that you need to be thanking your customers, following up with […]

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Competition Customer relationships Direct Marketing Internet marketing Marketing Positioning Public Relations Small Business Word of mouth marketing

Throw The Fastball

photo credit: Chuck â??Cavemanâ? Coker I get a fairly steady flow of referrals and hope you’ve done at least some of what I’ve suggested so you can get them too. Sometimes folks looking for pretty specific gigs are referred to me as well. I appreciate these referrals as much as the “Hey, this business needs […]

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Competition Direct Marketing event marketing Hospitality Internet marketing Marketing marketing to the affluent Marketing to women Positioning Sales Small Business strategic planning Strategy Word of mouth marketing

Selling The Right Thing

photo credit: Ash-rly A couple of weeks back, I received an email from a website owner asking for one of my OpenLine sessions (which are currently booked about two weeks out). In essence, the question was “Why aren’t our clients registering for our services?” The situation required more discussion (in detail, anyhow) than I could […]

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attitude Business culture Competition Customer relationships customer retention Employees Leadership podcast Positioning Small Business Social Media Software business Web 2.0

Are you building bridges or moats?

[audio:https://www.rescuemarketing.com/podcast/BridgesAndMoats.mp3] photo credit: raindog Look closely at your business and think of each thing you do that interacts with other vendors, competitors, customers, prospects and your community. For each interaction, consider whether it builds a bridge or a moat: A bridge allows someone on one side of a chasm or river to get to the […]

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Automation Competition Employees Leadership Management Marketing Productivity Small Business Strategy

5 strategies to bailout your Main Street business without Federal help

While the news is littered with discussion, arguments and political posturing about the U.S. Government bailout of the financial industry, there’s no meaningful discussion about more than 27 million Main Street businesses that never get that kind of help. So, being the nice guy that I am:), I’ve assembled 5 strategies to help you weather […]

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Corporate America Customer service Employees Management

This old man, he’s got Dish.

Well, he sorta has Dish. He has a bill every month anyhow. Dish Networks is simply amazing. I haven’t done business with them in years. Their customer service 8 years ago was mildly annoying but nothing unusual for a public “utility” of that nature. We expect them to be bad, or at least, barely better […]