Many of the company owners I know are “one person shows”. IE: The owner does it all. Sales, marketing, product development, customer service, finance, toilet cleaning, you name it. Having been there, I know “The Struggle”. Too many things to do, and they never stop coming. How do I automate and free up some time? How do I free up time to do more important work?
It feels to them as if every moment they spend trying to improve the business takes away from the work they need to get done on products, or from sales calls, or from the ever-present demands of customer service. Thing is, those things are infinite in nature.
An infinite agenda
Sales calls will always be on your agenda. Customer support will always demand someone’s time. There will always been a todo list or an agenda of self-replicating tasks like service and sales calls. It’s like swimming in all of the ocean or walking to the horizon… it’s not possible to do them all and never have more. Meanwhile, those things can easily consume a day, a week, or frankly, a lifetime.
Meanwhile, if you let this infinite agenda rule your business life, there are tasks you’ll never get done. That manual monthly task that must be done every third of the month that takes an afternoon still comes back. You have to do it. It pre-empts even sales calls and customer service. There’s probably a way to delegate, outsource, or maybe even automate it. Trouble is, it feels like you’re too busy to take an hour to do that – even though you might never have to do that work again.
The result is the overwhelm and feeling of being trapped. You feel there’s no room for improvement because there’s no time to improve such things. What you’d find is that each small effort to improve these things is what creates room for the next small effort.
Time works a lot like profit
Time works a lot like profit, meaning that if you don’t set some aside at first, you may never have any.
Remember years ago when someone told you to pay yourself first. Even though it’s a simple idea, it may have seemed transformational at the time. Carve off an amount of your take home each month into a separate account before you pay your bills. Even if you start out at $10 a month, it’s only $10, you can figure out how to survive financially without it. Over time, it’ll grow, particularly if you manage to eventually carve out a little more and a little more before paying the bills. You get better at it.
It works just as well for businesses. Carve the profit out first – before you pay anyone else, including yourself. Even if the profit from your operations is tiny and is actually invented by this intentional act in the early days, take it out. You’ll find that your business will find a way to survive without that tiny amount one way or another. As your business improves, you’ll figure out a way to make that number larger.
Oddly enough, the time required to improve your business (working ON it, rather than FOR / IN it) can be carved out exactly the same way. You’ve probably noticed that if you start your day by digging into email, sometimes you’ll “wake up” from digging through and handling email only to find it’s suddenly early afternoon. Email has magically consumed a chunk of your day. You learned through such sessions never to start your day with email, but instead to “pay your todo list first” by doing the most important work first.
Pay the future first, time-wise
You already know this.
That’s why most days you probably try to get the most important item on today’s agenda done first, then you can deal with the rest. No matter how chaotic the rest of the day is, at least you got the single most important thing completed.
Even one day a month, make the most important task that day be an effort to improve the future. Like paying yourself first (or carving off even the tiniest bit of profit first), carve off an hour at the top of your day and do something that will pay dividends for months.
Even if only for an hour this month, pay your future productivity first.