About a year ago, I ran some tests to see how clued in re: email use and mobile/internet marketing each Presidential campaign was.
Each campaign got an email address all to themselves, one that I use for no other purpose so that I could track what their campaign did. In fact, the candidate name was the part before the @ sign in the email address – hard to mistake for another campaign:)
One of the reasons I didn’t leave the lists after the election: I wanted to see what they did with the lists after the campaign – something you should be very aware of as you build an email list in your business.
Here’s a summary of what happened:
The Ron Paul list ended up in the hands of a number of what I would categorize as “freedom fighter” lists as well as on Mr. Paul’s fundraising list. The email from this list was of such volume and high rhetoric that I finally had to unsubscribe out of annoyance: the interruption factor was just too high. Examples include the “Free Foundation” (Mr. Paul’s Foundation for Rational Economics and Education) and “Campaign for Liberty”.
I wasn’t asked to opt-in, they simply included me on their list because that email address specific to Ron Paul’s campaign was on Paul’s Presidential campaign list. They had it, they used it. I suspect someone there simply hasn’t taken the time to understand the written (and unwritten) rules/laws about email marketing, opt-in, etc.
Hillary’s list ended up in the hands of HillaryPAC (which may be on hiatus now that she is U.S. Secretary of State) and while I was sent an email from Hillary’s list asking me to sign up for the “American Democracy Institute” (EmpowerChange.org) list, I wasn’t added to it without permission. The same type of attempt was made by MediaMatters. Since she was named SoS, no emails have been sent by anyone to this Hillary-specific address, which makes sense:)
McCain’s list ended up going to the Republican National Committee (RNC). That one probably annoys me the most because it is most like the lists related to Mr. Paul’s original campaign email list. I now get emails about Norm Chapman and any other issue RNC Chairman Richard Steele thinks I simply must know about – and in a tone that is just about unreadable. Think “National Enquirer” with a little Rosanne Rosannadanna added in, along with an Obama-esque donation button at the bottom.
Obama’s list appears to still be in the campaign’s hands (yes, he’s still campaigning, but that’s a post for someone else’s blog), as I’ve received nothing from other lists to that address.
Last but not least, the list from Mitt Romney: Amazingly, I havent received a single email from his list since he quit the campaign and it appears that his campaign didn’t give the list to anyone else.
Treat them like customers, not list members
With the exception of Mr. Paul’s list (primarily because of the volume), I’ve decided to remain on these lists to see what happens to these specific-to-the-campaign email addresses as time moves forward.
How you treat your customers’ email addresses will reflect back upon you. Stay on topic, stay on message and NEVER, EVER give your list to another vendor, business or associate.
What Hillary did (sending an email to her list, suggesting that you might check out another entity) is somewhat common – and still acceptable – business practice, but automatically signing up your customers to umpteen other lists as Mr. Paul’s campaign people did is not.