Back in my grandmother’s day, the day after Labor Day meant “Put away the white shoes.”
These days, we may not be quite so beholden to old school wardrobe rules, but we still tend to let a Roman emperor’s calendar decide when our business is going to take action.
With the exception of consumer retailers, some businesses are trying to wrap up their revenue goals before hunting season, before the holidays and so on.
Likewise, many will wait until “everyone is back” (from what, exactly?) in mid-January to ramp up next year’s business. Many of those haven’t even planned what they’ll be doing in the new year.
If you do trade shows, you already know you can’t do this. You have to have your booth setups, marketing materials, products and a litany of other things organized months in advance. You actually have to have your act together, at least as the show requires. You have to show up ready to deliver.
Whether you do trade shows or not, have you started planning what you’re going to get done next year and how you’re going to launch it?
The rest of the year will likely take care of itself. You should already have it planned. Execution should already be in motion. If you don’t even have that planned, maybe it’s time to start your new year right now.
What’s the point of waiting?
Show up for the rest of the year…ready to deliver.