I thought I’d provide a few Twitter stories for you today – call it Twitter Thursday if you like.
First, a baker who uses Twitter to notify people what’s baking, what’s ready, etc. Customizable via the BakerTweet website, it takes a twist of a knob and a push of a button and you’re done.
Obviously you could use this to talk about your daily special, what beans you’re roasting and so on. Whatever the fanatic wants – tell them about it.
Only 3 million dollars
Dell has stated publicly that their @DellOutlet Twitter account has earned them about $2 million since they started issuing Twitter-only promo codes and other deals. Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price
But then, one of the folks responsible for the tweeting did a little more math, researching where those Twitter followers go after chasing a promo code for a refurb machine.
Some of them go to the regular “Buy a New Dell” part of the store. Another million in sales from “some of them”.
609,000+ people following the @DellOutlet account.
Wouldn’t you like to be able to send a special offer to 609,000+ people who might be in the market for whatever you sell?
That’s what @DellOutlet gets to do all day long.
Another story offers some ideas about using Twitter for business.
On a more serious note
While the mainstream news was largely useless (if not ignoring) the stories breaking during the early hours of the Iran election demonstrations and violence, Twitter was one of the few tools that people in Iran could use to tell their story.
Cell phone networks were being blocked, internet access was cutoff or filtered, all in an attempt to cut off Iranians from the outside world and vice versa.
But the internet finds a way. Soon after, people found a way to access the net, often through hidden proxy servers and dial up connections.
If you were on Twitter a few nights ago, you were able to witness what was going on through the eyes of those experiencing it.
Not a reporter, but students hiding in dorms and others trying to avoid being beaten or killed.
Over the next day, the mainstream media struggled to catch up. Photos eventually showed up on the Boston Globe site 24-36 hours later, but those watching for posts containing “iran” in them had been hearing the story in real-time from people experiencing the violence and uproar – for more than a day.
Real life in real time.
Twitter has turned out to be such an important communications tool for Iranians that Twitter moved a major network upgrade from the middle of the night U.S. time (when most upgrades like this are done to avoid impacting U.S. users). They shifted it to 1:30am Iran time, solely to try and mitigate the downtime’s impact on those who are using it to try and survive, much less report what’s going on there.
The same kind of thing happen during the Mumbai bombings.
If you still don’t get it, try this
Think of something that is really, really important to you.
Maybe it’s your market, industry or some such. Maybe you’re into Forex trading, Tiger Woods, the NFL or fantasy baseball. Maybe it’s your faith or your favorite breed of dog or one of a million other things. Might be serious as cancer, might be something silly like Britney.
Google it, but add site:twitter.com to the search. Or just go to twitter.com and do a search.
See anything there that interests you. I’ll warn you, not all of it will be high-quality stuff.
Here’s the secret: See if there are people there who do or know things that provoke you to join their conversation because they know the topic that interests you. You might find experts who you would never be able to reach otherwise.
Think back to my story about swapping messages with Robert Scoble as he toured Ansel Adams’ studio at Yosemite with Ansel’s son, answering my questions in real time.
Real time is prime-time
What’s real-time about your business? What do the fanatics in your market do when they need more info about what you sell – or just more of what you sell – RIGHT NOW?
They might just be on Twitter.