Customer relationships Small Business

Sand gets in everything

Relaxing in Maldives
Creative Commons License photo credit: nattu

Twenty-three years ago, I sold a now-kinda-embarrassing piece of software to someone and started a relationship that continues to this day.

Two weeks ago, I found out that one of the biggest problems facing the client at that time was…. SAND in the keyboard.

No matter how much you know about a customer…there’s always something lurking back there that can help you understand, if only you find a way to get to it.

How well do you know your clientele?

One reply on “Sand gets in everything”

Great post! I agree that business is personal. When you want to become successful in your business you should put your heart and soul in doing it. Love this article, short yet effective.

Comments are closed.