That is, Design matters, but not nearly as much as you’d think IF your content is strong.
Don’t get me wrong, it’s not a slam on Robert, it just is.
What is “it”?
Content, but not just *any* content. Relevant content.
If you have it, the rest is a bonus. If you don’t, the rest is lipstick on a pig (hey, I promise this is a swine flu free blog).
Read more about Scoble’s design discoveries after he “VGA’d” his blog in today’s guest post.