In four minutes. On a Sunday morning.
Sunday morning aside, is your staff providing 9am Monday morning service all week long?
Even at 4:45pm on a Friday?
Think about this – where will he buy his next book, or perhaps, the majority of books in the future?
Now you have a reason to provide service like this, if you didn’t already. If you need motivation for providing this kind of service (you shouldn’t, if you think about it): ask yourself this question…
Why should they buy from you instead of everyone else who sells what you do?
If you own the local bookstore in Chris’ town, what do you have to do to keep him from going to Amazon, Books a Million, Borders, Barnes and Noble, Powells and any of their online counterparts?
That’s a question on the minds of customers who haven’t been given a reason to want to spend their $ in only one place.
At least not yet.