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How to react to the news in your marketing

Just rolled back in from the Billings coaching group meeting and noticed that the big news was about General Electric (GE) missing analyst predictions and that it has driven the stock market down 250 points.

But something else caught my eye. An impressive feature of this MSNBC news page.

A Scottrade ad, of all things.

Notice 2 things:

  1. This is today’s news. Not news from last month. “Updated 7 minutes ago”.
  2. Look at the ad at the bottom. Did they place this ad this morning after hearing the news? Not likely. Instead they built an ad widget that senses the context of the ad ( General Electric ) and they have a graph showing the drop. Nothing specific about the reason, other than asking you to reference their site to figure it out.

Pretty smart.