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Her 4 life-changing minutes

Luck of summer rain
Creative Commons License photo credit: lepiaf.geo

You like to sing. In fact, you’ve been singing since you were 12.

You’re 47, but at first glance, you look a bit older.

You’ve never been kissed.

You live with your cat.

Kids on your street make fun of you.

She’s real

While it sounds like a stereotype that I made up, she’s real.

She has 4 minutes to change her life.

Luck? Jim Rohn describes it as the intersection of preparedness and opportunity.

If you had that opportunity in your business, are you ready to hit it out of the park?

Preparation and opportunity. The latter you can’t often control. The former is a different story.

If you had her heart, where would you be?

Be prepared.

Update: A little more about Susan Boyle, the woman featured in the video. She is the youngest of nine children in a coal-mining town, who spent much of her life caring for an aging mother. She was diagnosed with a learning disability as a youngster and was bullied in school. Nobody knew of her talent…except for the patrons of a pub where she sang karaoke, and they were all watching the night she performed on the show, waiting for the world to learn what she could do.

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Competing with Bullwinkle

Tender eyes...
Creative Commons License photo credit: FlyNutAA

The other day, one of our dogs chased a huge moose out of the yard.

Who cares, right? Maybe. Read on.

If you haven’t ever seen a moose, they aren’t quite as friendly as Bullwinkle. In fact, they have a reputation for being pretty mean once provoked.

Readers of the Gary Paulsen’s Hatchet series will remember a scene where the moose attacks Brian in a high mountain lake, almost drowning him.

If you remember past posts, you might assume that Blondie, our 85lb+ Golden Retriever/Alaskan Husky mix might be the one who chased the would-be Bullwinkle out of the yard. Even though Blondie can fill the back seat of a Suburban, you’d be wrong if you assumed she was the moose chaser.

It’s an understandable assumption. After all, a full-grown moose typically weighs between 800 and 1300 pounds and stands 6-7 feet high at the shoulder. You’d assume it would take a big noisy dog to scare off something that big and that mean, right?

The trouble with that theory is that Blondie is really of the species doggus fireplacus-snoozus, meaning she’d rather lay in front of the fireplace and snooze.

The dog that chased off the moose? Our Bichon Frise, Gigi (no, I didn’t name her<g>). That isn’t her in the photo above, but the dog in that photo looks just like her.

Gigi weighs all of 8-9 lbs and stands maybe 6″ tall at the shoulder. So I’m looking out the bathroom window into the back 40 and I see this little white wanna-be tasmanian devil yapping her brains out and this moose trotting off while looking over its shoulder looking like it wishes it were in another county.

Here it comes

Yeah, there’s a lesson there. You knew it was coming.

The assumption is that the big competitor can’t be made to blink – or in the case of the moose, can’t be made to take their marbles and go somewhere else.

Many times, that assumption is made because the competitor is “too big to fail”. Bet you’ve heard that a lot lately.

In the case of the moose, that would be my assumption as well. The likely reality is that the moose realized that this little yappy white critter coming after it with fangs bared and a maniacal yap (is that even possible?<g>) not only wasn’t scared of it, but wasn’t going to back off.

Suddenly, whatever brought the moose into the yard simply wasn’t worth it anymore. Trust me, I have those days with Gigi from time to time myself:)

The dirty little secret is that if the moose got close enough to Gigi, she probably would have run for the hills, but coming to that one particular spot just wasn’t attractive enough for the moose to chance it.

The moose doesn’t know what Gigi is capable of, much less willing to do in order to win the battle. Because it really doesn’t need this little corner of Montana in order to survive, it leaves.

Like Gigi, your ability to compete against a large, entrenched competitor is largely up to what’s inside of you.

Do I mean that you can sell more insulin or diabetic socks than Wal-Mart? Probably not.

On the other hand, in your market, you might be able to create a great success selling diabetic supplies to the right market by selling better than they do – simply because of delivery, service, insurance handling, convenience and so on.

Even Wal-Mart has weaknesses – some by design

Ever seen a drive-up window at a Wal-Mart? Ever seen a Wal-Mart delivery vehicle in a neighbor’s driveway?

Even in a market with a large, entrenched competitor, you’ll find things that your competitor is unable or unwilling to do. Things that the customer would be happy to have you do for them as part and parcel of delivering your product or service. There are *some* customers that will gravitate to you because of that.

Others wont care about delivery, drive-up, or whatever you use to differentiate. Let them go. Assuming that everyone is your ideal customer is a great way to bore the market to death (the death being that of your business).

Focus on the clientele who revels in or depends on the differences you offer.

What would your competitor simply hate to find you doing in “their” market? What could they do if they wanted to that would really please their customer – but they wont because of their compliance department, laziness or their business model?

Be the Gigi of your market. Defend your corner of the yard like a maniacal, fluffy little dog that is convinced it cannot lose.

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What makes you shine like a Ferrari?

Imagine getting laid off at 63 years of age simply because you’re old.

Now they won’t tell you that because you could sue them for that. Instead, they lay you off because another (ie: younger) employee doesn’t have to make as much.

Like a kick in the gut, you’d think.

But not for this guy. Despite health issues, a divorce, a failed consulting firm and getting fired simply because he (wink, wink) made too much, Michael Gates Gill proudly says he can make a toilet shine like a Ferrari.

He says “Starbucks saved my life“, but I think he’s wrong. 

More on that in a minute. 

More than ever, service matters

Some businesses offer great service. Some do not.

More often than not, the difference is in the attitude of the person behind the counter. They do what no one else will do (much less try) – just like the dog in the photo. 

In Mr. Gill’s case, the right attitude is really what saved his life – the attitude of both his and those of the people he works with. 

I’ll bet it comes across the counter at his shop. In fact, I’ll bet it impacts the attitude of many of his clientele and causes people to want him to wait on them rather than someone else.

Do you have anyone like that?

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George Bailey and Darwin on the economy

A portrait of a monkey
Creative Commons License photo credit: s-a-m

Jeane Vogel is an artist in St. Louis, a non-profit consultant and a long-time friend. Oh and now, a guest poster here at Business is Personal. 

A few days ago, she wrote this gem entitled “George Bailey, meet Darwin“. 

If you read only one thing this weekend, make it be this.

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Wall Street & Washington: Where The Wild Things Are

When I was young, one of my favorite books was Maurice Sendak’s Where the Wild Things Are. Can’t wait till little Arianna is big enough to deal with the monsters in the book so I can read it to her.

As I was reading Robert Kiyosaki’s finance column on Yahoo today, it hit me that the monsters in the room (in the book) are much like the financial houses and the goverment moves we’re hearing about in the news every day.

More important than my goofy way of relating that odd parallel is a rhetorical question Kiyosaki asks:

How did we become so financially weak that we surrender our economic independence to politicians?

It resonated with me because it echoes what I’ve been saying here for quite some time: Use your business to take control of your own economy.

Enjoy that cup of coffee, kick back and read what the “Rich Dad, Poor Dad” guy has to say about the financial bailout and how it affects all of us. Yes, there is a business lesson for all of us there.

PS: I don’t advise reading the public comments on that page. Stay positive and focused.