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Take along your uglier brother

In today’s guest post from TED, Dan Ariely talks about why we make decisions and how we are influenced.

There are several pieces of this presentation that apply directly to traditional or online direct marketing of the stuff you do and sell, much less knowing a little more about what makes your internal decision tree tick.

Use what Dan discusses to analyze what kind of decisions you offer your customers and prospects. It’s all part of that “What do they buy the least of that they really need the most?” question. Part 2 of the question might be – “…and how do you get them to buy what they *really really* need?”