Unlike Farmers Insurance, the Professional Golfers Association (PGA) hasn’t really ever come off as an organization with a sense of humor, no matter how funny some of their members might be.
While golf is full of decades-old (if not centuries-old) tradition and is traditionally thought of as a game for the well-heeled, it’s really about spending time with your friends, even when you’re playing a course that would make a good cow pasture.
Friends who golf aren’t just mostly-white, stodgy old geezers in funny-looking polyester pants.
The boy band may not have this on their agenda, I have to ask: What have you done to reach out beyond your traditional market?
PS: Farmers Insurance is donating $1000 to charity for every 100,000 views of this video.