Business culture Creativity market research Marketing Positioning Small Business Strategy

Think Outside the Smores

Are you paying this much attention?

Are you putting this much thought into what your customers’ do with your product?

Are you then following it up by shipping what they need?

Yes, these stackers are a blatantly obvious invention to anyone who has made a smore at a campfire.

The important thing is that Kraft thought enough to make them.

attitude Business culture Competition Customer relationships Customer service Employees Leadership Positioning Restaurants Retail Sales service Small Business Strategy The Slight Edge

I don’t even have a sword

Iraqi Soldier
Creative Commons License photo credit: nukeit1

Today’s guest post from, which might on the surface seem to be about the military and Afghanistan but I think you can look through it with the right lens for your business and find my real message in it.

Hint: It fits nicely with my burden shift discussion earlier this week.

Second hint: Note the teddy bears in the photo.