Advertising Management Marketing Media Small Business

Olympic ads: Measurable ROI = $0?

As we’ve discussed here before, unmeasurable advertising is useless. But don’t feel like you have to believe me. In today’s guest post, read why Denny Hatch also doesn’t think much of traditional entertaining TV ads.

As we’ve discussed here before, awards and cuteness aren’t the goal of your marketing.

Results is the only real measure of successful marketing.

Sales. New clients. New leads.

Not warm fuzzies.