Corporate America Entrepreneurs Leadership Motivation Personal development Small Business

Business owners are the Root of all Evil?

Today’s guest post comes from Ayn Rand. Yep, the author of Atlas Shrugged.

As the 2008 Presidential Election looms closer, people like you and I will be discussed more and more by the candidates and the press.

We’ll be called rich, evil, greedy and any number of other things. “We” meaning entrepreneurs and business owners.

Don’t let yourself get stuck in the mud, believing what they say.

Instead, listen to Francisco and think about what you do. Then get out there and do it better.

Community Competition Creativity Education Entrepreneurs Leadership Motivation Personal development Small Business

What would you do if failure wasn’t an option?

Today’s guest post is actually a video, slideshow and audio from TED, featuring Pittsburgh’s Bill Strickland.

It’s a little long (35 minutes), so save it for when you have time to listen.

Bill shows what you can do in your community, in your business, in your life – if you don’t think you can fail.

Advertising Entrepreneurs Marketing Media Public Relations Small Business Strategy

Whose language are you speaking?

Earlier today, I received a newsletter proof that reminded that it was time to talk about how you talk to your prospects and clients about what you do.

It was rather heavy in white paper jargon. That’s fine for an industry conference, but it’s totally wrong for the customer on the street – the reading audience for the client newsletters I produce.

We’ve talked about this before, but it’s easy to forget.

Talk the language of your clients, not the language of your industry.

I don’t mean English, Spanish, Russian, Chinese or German.

I mean simple, jargon-free conversation that will educate your prospects and clients, without boring them to sleep.

Your clients aren’t stupid, they just don’t happen to study your industry’s technical publications.

Doesn’t mean they don’t appreciate your science, technology, diesel injectors, the differences between this and that – they simply don’t want to talk about them in your terms.

Remember their needs, their wants. They don’t revolve around your industry lingo, they revolve around how you can help them.

Look at your emails, letters, brochures and other materials.

Whose language are you speaking?