Yesterday, I was reading a comment from Bobby Rich about this small business (whaaaaa?) post on Hildy’s blog.
Bobby took Hildy’s idea, smooshed it around a little and decided to see if it would work for his business.
I like the idea, but I think we can put a cherry on top of that smooshed idea.
No doubt, it’s a nice giveback to the community to promote these local businesses.
In partnership with the local Chamber of Commerce, regional marketing co-op, etc; it might also be a way to promote that group and its members, introduce new members’ businesses, and maybe urge new businesses to join that group.
Even better for Bobby, I’m thinking it’d be a simple way to demonstrate to a small business owner how well radio/tv ads for that business would work on his stations, particularly the small local businesses who might not even consider advertising on radio/tv.
Imagine the reaction of a small business owner who previously balked at the investment of a radio ad, only to find that a free ad ended up generating 100 new customers in a few week’s time – especially if the ad was designed to make the results obvious and trackable to the ad.
Kinda makes a guy wonder…