Once it has been pointed out, most people understand that benefits / tangible results do a better job of generating interest in your products / solutions than a dry corporate list of bullet items.
It’s easy for you to say “If you use this, <something> will result.”
Some people will believe you.
More people will believe it when it comes from your customers in their own words, even if you have to prompt them to answer a question.
Give your customers a chance to tell your story.
They’ll often say it better than you do, especially when sharing what they gained from working with you.
