Yeah, I said tampons.
Today’s guest post comes from Forrester social marketing expert and author of Groundswell, Josh Bernoff.
As the post title hints, Josh has been known to open a speaking engagement with “Let’s talk about tampons” (which he explains in his post).
Once again, Robert Collier’s “Enter the conversation already going on in the customer’s mind” is front and center.
The Ad Age clip of his talk is here.