Advertising Corporate America Customer relationships Direct Marketing Marketing Marketing to women Positioning Small Business Social Media Strategy Web 2.0 Word of mouth marketing

Tampons and Your Business

Yeah, I said tampons.

Today’s guest post comes from Forrester social marketing expert and author of Groundswell, Josh Bernoff.

As the post title hints, Josh has been known to open a speaking engagement with “Let’s talk about tampons” (which he explains in his post).

Once again, Robert Collier’s “Enter the conversation already going on in the customer’s mind” is front and center.

Read Josh’s angle on talking about the problems you solve for clients rather than your boring products (boring is OK, really).

The Ad Age clip of his talk is here.