As I spent the last month mulling over my strategic plan for this year, I started by looking at what I was doing operationally as if I was my own client.
In the software business, it’s called “eating our own dogfood“. In other words, a vendor using their own software for the task it was designed to perform.
But it isn’t limited to software.
From a day-to-day operations perspective, that process quickly tossed a few things in my face.
I thought I’d mention some of the higher level things in case they happen to spark a ToDo item for you.
I need to automate WordPress updates across several dozen sites (some mine, some not). It was semi-automated, after today, I have it down to one button, right down to opening the site WordPress admin page to make sure I know whether I need to hit the “Database upgrade” button in the WP admin interface. No, I don’t use the built-in update process because I’d have to manually go all over the place to make that happen. Old school.
The upside of systematically handling this critical task is that I can finally hand this task off to an intern because there’s a system in place to make the work happen. Can you say “E-Myth”? Yes, I thought you could.
Last year, I moved all my web and other development work (including marketing/strategic client documents and even blog posts) to source-controlled environments after a few fits and starts in the past. This year, the software projects will get further screw-tightening by adding automated build and test processes.
I’ve had some trouble with getting consistent action out of some folks this past year. Dan says I shouldn’t care because I can’t control the actions of others, but it isn’t about control. It’s about encouragement. Worse yet, client results reflect on me and I don’t like seeing folks failing to take advantage of my best efforts. I think I’ve found a way to solve the problem. We’ll see.
As for me, I need to lean on the calendar even more than I have in the past, especially on projects important to me.
The result of pondering this is that…
- I’ve already chosen my charitable time commitments for the year.
- I’m actively seeking a new mentor. Yes, pretty much everyone who is getting anything done has a mentor. Even Dan Kennedy has a mentor. Think about that for a minute.
- I have to be more demanding of my marketing clients in 2011. You may have figured out that I have a certain level of expectation of my clients after creating a strategy, tools and other materials for them. When they don’t get used (regardless of the reason), that hurts them and me (eventually). That level of accountability will rise markedly later this month as I complete a few tasks that will help me “enforce” it. Those who are willing to take their business seriously will be glad I’ve done this. The rest will probably end up working with someone else, if they do anything at all.
- Because I had to more or less ignore the needs of several prospective clients in 2010, I will be narrowing the clients I personally serve in 2011 while expanding the number of clients that can get my personal help. Yes, I know that sounds like opposite directions. Stay tuned, it’ll make sense as I roll it out. Planet Dan folks – think “ladder”.
John Haydon mentioned the other day on Twitter that his boss was a jerk. Of course, John works for himself. The hardest person to manage is yourself.
Focus comes up because a few personal projects slid last year. This was mostly due to an abundance of customer work. While I’m grateful for the work, I’ll be more demanding of myself in the selection of projects this year because these other things MUST GET DONE.
That’s already being corrected, partly via the accountability change noted above, partly via the mentor thing, partly via kowtowing even more to the calendar and via a few other steps I’ve taken. Like Jim Rohn said, when you say yes to one thing, you’re saying no to something else.
My existing clients will get even more attention this year. If you aren’t a client now and you’ve been thinking about it, now would be a good time to make a decision.
My writing (in the blog) has suffered immensely the last two years. I think it’s gotten better, but the frequency has really fallen off due to my workload.
The upside of this is that it’s given me time to think more about what I write and how you guys consume it and take action on it. That has resulted in the BIP book taking a few turns strategically. Now that I’ve finally, really (no kidding) figured out what I want to do with it, well, it’s moving along much better now.
I’ve also waded most of the way through an editorial calendar for the blog for the year, something I’ve never taken the time to do before. I suspect that’s pretty obvious to long time (it’s been 6 years this week) readers.
One of the things that stood out in my mildly-freaky conversation with myself was that I need to put even more effort into doing for me what I do best for others. Imagine that.
Oh yeah, by now you should be asking me why you should care. “Boy, doesn’t that seem all about you and not at all about your readers?”
Yes, except that most of what I talked about is…for my readers/clients. And I hope it has made you reflect on what your plans are.
Do your clients know where you’re going? Does your staff?