The majority of folks are great at finding a multitude of reasons why a particular technique or strategy simply won’t work in their business.
A convenient excuse these days is “Well, the market is down” or “Business is slow”.
Really? Isn’t that the time to step up and out and as Perry Marshall says, “lean into the fear”?
Whether you decide to participate in the media’s gloom and doom is your choice, but you still have to consider the reality of the impact of the Wall Street, Fannie Mae and Freddie Mac bailouts. I don’t mean to minimize the obvious problems that many businesses – much less business sectors – are having.
CHOOSING to participate in them, or make them even worse, is another story.
Given that, will there be a time where the so-called bottom is closer, where money is tighter, where MOST people would expect things to go even worse?
Maybe, but my guess is not in your business lifetime.
So now, more than ever, is the time to do something flippin’ huge, to try something new, to listen to the multitude of suggestions you’ve received and see if one of them works.
What have you got to lose? More importantly…what have you got to gain?