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attitude Improvement Leadership Motivation Small Business Strategy

George Bailey and Darwin on the economy

A portrait of a monkey
Creative Commons License photo credit: s-a-m

Jeane Vogel is an artist in St. Louis, a non-profit consultant and a long-time friend. Oh and now, a guest poster here at Business is Personal. 

A few days ago, she wrote this gem entitled “George Bailey, meet Darwin“. 

If you read only one thing this weekend, make it be this.

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Community Creativity Entrepreneurs Good Examples Ideas Leadership Management Photography podcast Public Relations Retail Small Business Strategy

Thinking outside the box store

[audio:https://www.rescuemarketing.com/podcast/ThinkOutsideTheBoxStore.mp3]

Several of my friends are in the artist community, both here in Montana and elsewhere.

Many of them are photographers like you’d suspect, but some paint.

I don’t really look at myself as an artist even though I’ve been a photographer in one form or another since I was a kid.

Recently, one of them told me that she was able to rent mall space for her photography studio due to an innovative program in the St. Louis area.

The economy has put a lot of pressure on malls across the nation. Vacancies are way up, and the situation is no different at this mall.

One mall thought differently

The mall’s management could have sat back and whined about their situation. They could have let the mall traffic dwindle and left those spaces vacant. That might have impacted them legally, depending on their contracts with anchor stores.

But they didn’t. Instead, they came up with an innovative program that helps their cash flow, helps the local art community (and the small business owners – the artists) as well as keeping traffic up in the mall.

You can review a TV station news video about the project here.

Think outside the box store.

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Creativity Entrepreneurs Improvement Leadership Management Marketing Motivation podcast Small Business Strategy

That just wont work for my business

The majority of folks are great at finding a multitude of reasons why a particular technique or strategy simply won’t work in their business.

A convenient excuse these days is “Well, the market is down” or “Business is slow”.

Really? Isn’t that the time to step up and out and as Perry Marshall says, “lean into the fear”?

Whether you decide to participate in the media’s gloom and doom is your choice, but you still have to consider the reality of the impact of the Wall Street, Fannie Mae and Freddie Mac bailouts. I don’t mean to minimize the obvious problems that many businesses – much less business sectors – are having.

CHOOSING to participate in them, or make them even worse, is another story.

Given that, will there be a time where the so-called bottom is closer, where money is tighter, where MOST people would expect things to go even worse?

Maybe, but my guess is not in your business lifetime.

So now, more than ever, is the time to do something flippin’ huge, to try something new, to listen to the multitude of suggestions you’ve received and see if one of them works.

What have you got to lose? More importantly…what have you got to gain?

[audio:https://www.rescuemarketing.com/podcast/ThatJustWontWorkInMyBusiness.mp3]