Marketing Positioning Sales Small Business

The last deviled egg

Ever notice how deviled eggs disappear at a potluck dinner? Doesn’t seem to matter how many there are – they just disappear.

And if there’s just one left, people can’t let it be. Someone just has to run off with it.

Despite the apparent popularity, I’ve never seen them on a restaurant menu. I have seen them in a truck stop cold food cooler case, but that’s it.

Is scarcity part of the reason they disappear?

Whether it is or not, how can you make your product or service that popular? That much in demand?

PS: This week I’m out circumnavigating Hungry Horse Reservoir by canoe with the guys from Troop 41. No cell service, no email. The blog is on autopilot, so there won’t be any comments approved till Aug 18.