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Take good care of the canary

Creative Commons License photo credit: matticgn

Yesterday, we talked about David Lee Roth’s M&Ms trick and how it acted somewhat like a canary in the coal mine.

It probably looked like a silly “diva clause” to everyone but Roth. A little, unimportant detail.

These little details that your competitors ignore or see as unimportant might be the one thing that customers view as an indicator of additional, more serious problems.

They’ll stick out even more when you take care of them, as if you pointed a laser beam at the very things they never wanted anyone to notice.

Don’t let those little things undermine your customer relationships. Use them.