You’ve probably seen people on Twitter or Facebook yammering about “Wow, I only need 17 more followers or fans to hit 2000” (or Â 10000 or whatever).
If you’ve used Twitter, you know that there’s a curve there and when you round it, it’s like drinking from a firehose.
Remember that each of those fans or followers are people. They have needs, wants and presumably they followed/fan’d you because they thought you had something to say. “I’m having a waffle” just isn’t it.
@BillGates doesn’t have 400-500k people following him on Twitter after just a few weeks because they want to hear him talk about Windows or MS Office. Bill is engaging to follow nowadays because he talks about poverty, disease and education – and then puts his money where his mouth is. Lots of it. Almost $300 million for polio, for example.
Engage. Have a *meaningful* conversation.
Think about the folks on Twitter or Facebook whose posts you look forward to. How are they different from yours?