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I’d like to talk to someone about advertising

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Unreal, but it happened. Yes, a for-profit radio station advertising salesperson cold called another radio station to sell them ad time – and not just any station, but a National Public Radio (NPR) station at that.

Cold calling isn’t my first choice of marketing tactics, but if you’re going to do it, *know* who you’re calling.

Cold calling is a numbers game. If you’re going to do it or anything else that resembles contacting a list of cold possible leads, choose your list well. Refine it so that you aren’t wasting their time or yours.

Cold calling without a prior business relationship or expression of interest by the prospect is also illegal if the call recipient has registered with It’s your responsibility to check before calling, not theirs to inform you when you do call.