This post about goals at 37 Signals is chock full-o-gold.
Make note of the attitude shift that this post provokes, particularly the paragraph that starts “Hey, if Iâ??m going to stand on the podium of Le Mans…”
See how the sentence that talks about the future of 37 Signals changes EVERYTHING?
It changes what they do.
It changes how they do it.
And a lot more.
What’s your big goal? The Jets are taken.