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Basics aren’t.

Pastel Colored Pencils Depth of Field (unedited)
Creative Commons License photo credit: Pink Sherbet Photography

The basics are not called the basics because anyone can perform (or knows) them.

They are called that because they are fundamental to the successful execution of your business.

In some cases, they are assumed skills or pieces of knowledge that anyone working in your industry should know.

Fundamentals also apply to your business.

Your basics

What is fundamental to the successful execution of your business?

Is it possible that if you do everything wrong except for *your fundamental*, you still succeed? (a whole post could be written on that topic)

What should your prospects know about you before they pick up the phone or send an email intent on creating a relationship with you?

What are you doing to make sure they know these things?

How do people find out about you?

Which of your advertising sources provides the highest return on investment (ROI) ?

Which of your marketing methods attracts the best customers? (define “best” however you like, they’re *your* customers)

What’s the first point you try to get across to a new prospect?

What’s the most common question a new prospect has about your business?

What question from a prospect tells you they are ready to buy?

What’s the one reason that anyone should do business with you vs. anyone else in your market?

Just basic stuff.