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What would happen if yours was perfect?

Creative Commons License photo credit: ruurmo

If your software business was â??perfectâ?, what would it look like?

What do I mean? Here are a few ideas to get you startedâ?¦

  • Whatâ??s your product line look like?
  • What services do you offer?
  • How big (or little) is your staff?
  • What benefits do you offer?
  • How much vacation do you enjoy per year?
  • What would your customers say about your company?
  • How many customers would you have?
  • What trade shows do you exhibit at?
  • Whatâ??s your position in the market?
  • What would happen when a support call came in?
  • What would happen when a bug was found?

Not in the software business? So what. Replace “software business” with whatever you do. Alter the question list to fit your business.

You might be thinking none of this could ever happen.

Or you could start with your answers and work backwards to figure out what it will take to get there. Take one step, then another.

If you don’t ask yourself the hard questions…who will?

PS: Are you really in the <whatever> business? A drill bit manufacturer doesn’t sell drill bits. Ultimately, they sell holes. A coffee shop sells comfort, even to take out customers. What do you really sell?

2 replies on “What would happen if yours was perfect?”

I love this. For the past month or so, I’ve been grappling with the NEXT question after those: If our organization was perfect, what would that make possible? For whom? Those questions are pushing me to see how our work fits into what I really want out of life.

One thing I’ve been clear about for a while now is that if you own a business you’re passionate about, there is no line between that business and your life – the business is a means to an end. So what is the end result I really want? If Creating the Future is 100% successful, what does that make possible, and for whom? How can we aim at THAT, if that is what we really want?

So I guess my only question is, “How do you know what’s going on in my brain?” Very spooky indeed.


I love and learned a lot from your post because of its information being shared. Yeah! Those questions are pushing me to see how our work fits into what I really want out of life. I’m practicing now my passion in making business and really hoping that my works will ended up with success.

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